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researcher / Benjamin Voyer

Benjamin Voyer

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Disciplines:

Management sciences

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Directed Thesis:

Luxury consumption practices in the digital age : prosumers and lurkers on visual social media

Quand le client évite de demander assistance : comprendre les ressorts de l'évitement et envisager les effets du chat comme canal de demande d'assistance

Customizing or conforming ? : exploring cross-cultural differences in consumers' use of brands to signal self-identities and their implications for self-brand connections and product customization