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researcher / Régine Vanheems

Régine Vanheems

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Disciplines:

Management sciences
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Thesis:

Analyse dynamique des transferts de clientèle dans les systèmes de distribution duale

Directed Thesis:

Augmented reality in retail : an analysis of this immersive technology through consumers’ and retailers’ perception
The influence of brands’ omni-channel strategy on consumer’s behavior
The influence of negative eWOM through social networking sites on consumer's cognitive, emotional and behavioral reaction
Sharing a screen while shopping : understanding the motivations and mechanisms of screen-Sharing : an application to shop assistants-customers interactions
L' influence de signaux naturels en communication : une contribution de l'écologie comportementale à l'étude du comportement du consommateur
Le rôle des adolescents dans la consommation familiale : l'adolescent connecté centre de gravité de la cross-canalité