Discours de la promotion funéraire
Institution:
Paris 7Disciplines:
Directors:
Abstract EN:
Written, oral, imaged discourses situated in variable periods, taking into account their objectives, considering given situations. Funeral promotion, incloded its commercial projection, must be understood as an access to a higher status, consecrated precisely by those discourses. Newspapers and magazines denounce "the exploitation of death" by funeral companies and the actions which the professionals indulge in. This state of things is ancestral. To the customs of yore, with march past and being in mourning has succeeded an accelerated ceremony, but personalized. The costs of funerals vary according to the firms, the places and finally the choix of the families. To day funeral advertising has its place in newspapers and magazines. At the international exhibition of funeral art, the exponents present their products. The ultimate private dwelling has been democratized year after year. Cremation progresses since fifteen years. The saving religion, pretending to universality imposes its dogmas in a teaching promising access to eternal life. The political power appropriates the death of citizens judged worthy of distinction : postumous honours; "pantheonization" of exceptional beings; monuments to the dead, necropolises, commemorations.
Abstract FR:
Discours ecrits, oraux, images situes dans des periodes variables, compte tenu de leurs objectifs, eu egard a des situations donnees. La promotion funeraire, y compris sa projection commerciale, est a percevoir en tant qu'acces a un etat superieur consacre precisement par ces discours. Journaux et revues denoncent l'exploitation de la mort par les entreprises de pompes funebres et les agissements auxquels se livrent les professionnels. Cet etat de choses est ancestral. Aux coutumes d'antan, avec defile et port du deuil, a succede une ceremonie acceleree, mais personnalisee. Le cout des obseques varie selon les entreprises, les lieux et finalement le choix des familles. Aujourd'hui la publicite funeraire a sa place dans les quotidiens et periodiques. Au salon international de l'art funeraire les exposants presentent leurs produits. L'ultime demeure privative a ete democratisee au fil des ans. La cremation est en progression depuis une quinzaine d'annees. La religion salvatrice pretendant a l'universalite impose ses dogmes dans un enseignement promettant l'acces a la vie eternelle. Le pouvoir politique recupere la mort des citoyens juges dignes de distinction : honneurs posthumes; "pantheonisation" d'etres exceptionnels; monuments aux morts, necropoles, commemorations.