Abstract EN:

More and more organizations realize that obtaining of more competitive information compared to competitors are the key to make strategic decision, and the importance of competitive intelligence to anticipate mutations, to improve its own competitiveness and to stimulate the sustainable development in the era of the new economy. And now they face the challenge to advance the integration of the competitive intelligence in their strategies and actions. In this context, after a review on the mechanisms and the evolution of the competitive intelligence, we will present the various systems of competitive intelligence in the world, describe the stakes related to it, and recognize global and technological competitiveness. Furthermore the reflections proposed in this thesis are particularly orientated to the “soft power" which fills up the traditional power of constraint (hard power) and explain why “soft power” is even more important today than it was in the past, and to the “soft technology” which is also a paradigm of technology compared with the “hard technology” and which is regarded as an essential tool in all the processes related to the creation of competitiveness in order to promote the sustainable development of the economy