La télévision chinoise d'hier à demain : nouvelle approche empirique des programmes et de l'audience
Institution:
Paris 2Disciplines:
Directors:
Abstract EN:
Since it was first introduced into china in 1958, television has made a remariable and rapid growth, much to the astonishment of the international community. What are the reasons for its evolution, and its particularity at the legal and journalistic statue levels? and, more to this point, by what means has its programming expanded over the last 34 years? how is this powerful media used by the chinese public today? also, how do the french and american televisions intend to contribute and, to what extent, can chinese television benefit from their ewperiences in order to elaborate its own future policy? this thesis endeavours to approach the subject in a systematic and exhaustive manner in an attempt to answer all these questions. The conclusion indicates that the strategy should turn towards a pluralistic politics and a freer economy.
Abstract FR:
La television chinoise nee en 1958 a connu une histoire de trente quatre ans. La vitesse de son developpement est inernationalement remarquable. Quelle est la loi de son evolution? quelle est sa particularite sur le plan de son statut juridique et du statut des journalistes? et surtout comment evolue sa programmation? de quelle maniere le public utilise-t-il ce media puissant? vers quelle direction s'oriente la television chinoise de demain? a cet egard, que proposent les televisions francaises et americaine? quelles sont leur experiences profitables a l'elaboration de la strategie du developpement de la television chinoise? cette these suit une logique d'etude qui cherche a repondre systematiquement et exhaustivement a ces questions. La conclusion en est que cette strategie du developpement doit s'orienter vers une politique pluraliste et une economie plus libre.