Le management de l'innovation dans les entreprises de services au particulier : concepts, processus et performances
Institution:
Aix-Marseille 3Disciplines:
Directors:
Abstract EN:
The present study has threefols aim: 1 to provide a critical review of previous work carried out on the subject; 2 to closely analyse the various management methods and styles within consumer services businesses; 3 to highlight the relations existing between these management methods on the one hand, and on the other hand the specific know-how of a business, the nature of the competition it faces and the performance of its new products. At the stage, several elements may be evidence: 1 the strategic orientation and the analytical approach of firms bear favorable influence not only, globally, on the sophistication of the development process, but also on the clear separation of its different phases; 2 in turn, the sophisticationof the process bears positive influence on the performance of the new consumer services activities; 3 customer involvement in the development process favorably affects the performance of new consumer services activities.
Abstract FR:
La presente recherche repond a une triple preoccupation: 1 realiser la synthese critique des travaux ayant trait au management de l'innovation dans le domaine des activites tertiaires; 2 examiner en detail les modes de gestion de l'innovation au sein des entreprises de services au particulier; 3 etablir des relations entre ces modes de gestion, les competences de l'entreprise, la nature de l'environnement concurrentiel et la performance de nouvelles prestations. Plusieurs elements peuvent etre, a ce sujet, mis en evidence: 1 l'orientation strategique et la demarche analytique de l'entreprise ont un impact favorable non seulement sur le niveau d'elaboration du processus de developpement dans son organisation globale, mais aussi sur la dissociation entre les phases qui le composent; 2 ce degre de perfection du processus a, a son tour, un impact positif sur les performances des nouvelles activites de services au particulier; 3 l'intervention du consommateur dans le processus de developpement affecte favorablement la performance des nouvelles activites de services au particulier.