Pratique du marketing dans les P. M. E. Du Cameroun : Avenir et développement
Institution:
Paris 13Disciplines:
Directors:
Abstract EN:
Cameroon is a country of central africa. Independent since 1960, cameroon faces the social and economic problems of a modern state. Its traditional social structures conserve an economy of subsistence. Business undertaking is unknown. However, the survival of nations depends upon the economical performance of enterprises undertaking. The state of cameroon has contributed to the making up of great para-public societies which need foreign investments. After two decades, this experience is a bright failure. This development model has not permitted the economic take off expected. The cameroonian business undertaking missed the area of freedom authorising the competition. The clan and the tribe have suffocated the business undertaking. The public administration and over obliging management have prevented the initiative. Cameroon orientates its development on little and middle enterprises. This option asks for new ways of promoting and training the economy, the science and the culture. From now on, the national promoters should master the principles of organization and management. One must allot the aims of competitivity and performance to the little and middle enterprises. One should integrate the business undertaking as partner into the community environment in order to favour in this way the self development of cameroon
Abstract FR:
Le cameroun est un pays de l'afrique centrale. Independant en 1960, rencontre des problemes socio-economiques d'un etat moderne. Ses structures sociales traditionnelles pratiquent une economie de subsistance et ignorent l'entreprise. Pourtant la survie des nations repose sur la performance economique des entreprises. L'etat du cameroun a contribue a la formation de grandes societes para-publiques avec les investisseurs etrangers. Apres deux decennies, l'echec de l'experience. Ce modele de developpement n'a pas permis le decollage economique attendu. L'entreprise camerounaise a manque d'une zone de liberte autorisant la competition. Le clan et la tribu l'ont etouffee. L'administration publique et une gestion complaisante ont empeche l'initiative. Le cameroun oriente son developpement sur la p. M. E. Cette option lui reclame de nouvelles voies de promotion et d'encadrement de l'economie, de la science et de la culture. Aux promoteurs nationaux desormais de parvenir a maitriser les principes de l'organisation de la gestion. On doit assigner les objectifs de competitivite et de performance. A cette p. M. E. , il faut integrer l'entreprise comme partenaire dans ce milieu communautaire. Favoriser ainsi le developpement du cameroun.