Abstract EN:

In the first part, there is an appraisal of the importance of the early research on the service economy and service organizations done by sociologists and economists, from a management science perspective. The first stream of research on services marketing is assessed. Two caracteristics are highlighted, one is cross-fertilization with other management sciences such as operations management or human ressources management, the other is the international dimension of this stream of research. The focus of the second part is the marketing paradigm which emphasizes the logic of justification at the expense of the logic of discovery. The research work of the author in the area of services marketing is described, as well its content as its methodology. The third part is devoted to the analysis of the implementation problems of three intermediary concepts : the concept of servuction, the offering system, and the new service formula.