Abstract EN:

The decline of the "Henry Ford" system of manufacture has led us to make a strategic redefinition of the big business organization, with a view to incorporating in it new parameters which form part of a global process of dematerialisation. The major changes affecting firms - changes that are accentuated by the phenomenom of globalisation - appear to highlight the insufficiency of those key values which come out of materialist doctrines of the previous period : rationalism, cartesianism, mecanism, positivism, etc. , thanks to which the capitalist, institutional business entity was able to form itself in a coherent, orderly, secure and long-lasting, all of which satisfied the prevailing mentality at the time. Various different clear signs enable us to ask questions about the uncertain future of the post-industrial firms. The crisis about sense and legitimacy affecting them is worrying to a point that is has led to reactions amongst researchers, and suggests that this crisis will tend to become a primary and unavoidable fact for anyone studying this matter in depth. . .