Transport aerien et dereglementation : le cas de la republique de coree
Institution:
Toulouse 2Disciplines:
Directors:
Abstract EN:
Since the united states airline deregulation act of 1978, the world aviation companies have gone into the liberal market without protection. Facing a new order, the republic of korea has been pushing for liberalization of his access to market by authorization of the second company "asiana airlines" in 1988. Afterwards, the government has permit the asiana airlines to run towards the southeast asia in 1990 and has removed the limitation of service areas in 1994. The opening of korean aviation market has realized progressively by bilateral or multilateral agreements. From 1995, equity participation of foreing capital in the korean air transport has been permit. Concerning the secondary affairs of air transport (services of the computer reservation systems, operating lease, aircraft maintenance, and delivery of commercial papers), the total opening market will be until 1997. Facing the international competition, korean flag carriers have accelerated their strategy of development and airline alliances have allowed to realize the economies of scale and to widen the international network with a minimum costs. In addition, for strengthen the sales and marketing, the korean air and asiana airlines develop their crs topas and artis. Well, face with competition, the government and aviation company should adopt a positive attitude facing new environment more liberal and competitive.
Abstract FR:
Depuis la dereglementation des etats-unis en 1978, les compagnies aeriennes dans le monde sont entrees dans le marche liberal sans protection. Face a ces nouvelles situations, la republique de coree atempere la rigueur de l'acces au marche par l'autorisation d'une deuxieme compagnies "asiana airlines" en 1988. Par la suite, le gouvernement a autorise l'asiana airlines a exploiter vers l'asie du sud-est en 1990 et a supprime la limitation des dessertes des regions en 1994. L'ouverture du marche coreen a realise progressivement des accords bilateraux ou multilateraux. A partir de 1995, les prises de participations des capitaux etrangers dans le transport aerien coreen ont ete autorisees. Concernant les affaires secondaires du transport aerien (services des systemes informatises de reservation, location d'avion, entretien des aeronefs, et livraison des papiers commerciaux), la liberte sera totale jusqu'a 1997. Face a la concurrence internationale, les compagnies coreennes ont accelere leurs strategies de developpement et les accords de cooperation ont permis de realiser des economies d'echelle et d'elargir les reseaux internationaux avec un minimum de frais. En plus, pour renforcer les activites de marketing, korean air et asiana airlines ont developpe respectivement leur sir topas et artis. Enfin, pour faire face a la concurrence, le gouvernement et la compagnie aerienne doivent adopter une attitude positive face au nouvel environnement plus liberal et competitif.