Le tourisme et les loisirs des personnes âgées du Nouveau-Brunswick
Institution:
Aix-Marseille 3Disciplines:
Directors:
Abstract EN:
The purpose of this study was to develop tourism and leisure scenario for older people living in the canadian province of new brunswick. National surveys were analysed and persons working for public and private agencies were interviewed. After a final scenario was selected, many trends were identified. Also the traditional 4 p (product, price, place and promotion) were analysed in relation with the leisure and tourism behaviour of older people.
Abstract FR:
Cette etude vise a elaborer des scenarios problables en matiere de tourisme et de loisir des personnes agees de la province canadienne du nouveau-brunswick. Plusieurs sondages nationaux effectues par statistique canada furent analyses et des entrevues ont ete realisees aupres de divers intervenants oeuvrant dans les organismes prives, publics et para-publics. A partir du scenario retenu l'etude a egalement identifie les produits qui connaitront une popularite grandissante chez les personnes agees. De plus, elle propose une tarification adequate et des instruments de distribution et de promotion pertinents.