thesis

Utilisation du portrait par la communication publicitaire dans la presse magazine

Defense date:

Jan. 1, 1988

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Institution:

Paris 8

Disciplines:

Philosophy

Authors:

Directors:

Abstract EN:

The publicity men fill up their advertisements with portraits of men, women and children. It seems that there are similar approaches with the portrait in painting. Beyond the appearences, when the portrait is used in publicity as a medium of advertising, that allows to give a model to our own personality but the publicity men seem not to be able to turn this blow to account, because they do not give themselves the means to do that.

Abstract FR:

Les publicitaires remplissent leurs annonces de portraits d'hommes, de femmes et d'enfants. Il semble qu'il y ait des approches similaires avec le portrait dans la peinture. Au-dela de l'apparence, en publicite, l'utilisation du portrait-medium permet de modeliser notre personnalite. Mais les publicitaires ne semblent guere maitriser cet atout, faute de s'en donner les moyens.