Le bien-être chez soi : représentation sociale complexe, ou complexe de représentations sociales
Institution:
Aix-Marseille 1Disciplines:
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Abstract EN:
A number of qualitative and quantitative surveye have allowed the author to analyse the contents and the structure of what appears in the from of a system (complex) of multifaceted hierarchical social representations (well-being in one's home, thermic confort in winter or summer). This study puts into play and collates analytical techniques of the numerous data (analyses of similarity, factorial and discriminant analyses. . . ). A certain number of methodological contributions will be proposed (index of centrality c, cohesice force. . . ). The results substantiate the hypotheses. On one hand wa have found a relationship of reciprocity between the representation of thermic comfort in winter, well-being in one's home, and consumer habits in heating (measured). On the other hand, the operative proximity of the representation of wintertime thermic comfort, as concerns consumption of heat, entails a predictive capacity of the latter which is superior to that of one's comfort in his home. In short the social representation of well-being at home would seem to be the representation of "the mother" which guarantees the essential aspect of cohesion and coherence of the representational whole, as well as the principal point of the common foundation of the contents.
Abstract FR:
Plusieurs enquetes qualitatives et quantitatives nous ont permis l'analyse du contenu et de la structure ce qui apparait etre un complexe de representations sociales hierarchisees a facettes (bein-etre chez soi, confort thermique d'hiver et d'ete). Cette recherche mobilise et confronte des techniques d'analyse des donnees multiples (analyses de similitude, factorielle, discriminante,. . . ). Certains apports methodologiques sont proposes (indice de centralite c, force cohesive,. . . ). Les resultats vont dans le sens des hypotheses. D'une part, il apparait une relation de reciprocite entre les representations du confort thermique d'hiver, du bien-etre soi et les pratiques consommatoires de chauffage (mesurees). D'autre part la proximite operante de la representation du confort thermique d'hiver, vis-a-vis des consommations de chauffage, entraine une capacite predictive de cette representation superieure a celle du bien-etre chez soi. Enfin la representation sociale du bien-etre soi serait la representation "mere" assurant l'essentiel de la coheson et de la coherence de l'ensemble representationnel, ainsi que le principal du fond commun de contenu. Chaque sous-representation comporte son propre noyau central. Le concept de coherence multiple semble adapte a ce complexe de representations sociales.